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The Global Business Leader, INSEAD Business Press, by J Frank Brown, reviewed by Robert Gogel, CEO, Liberata

Frank Brown spent 26 years at PricewaterhouseCoopers (PwC) before becoming head of its global advisory services unit.

He instigated a leadership development programme called Genesis Park to develop the next generation of PwC leaders, drive cultural change and promote a global perspective within the organisation.

This book is a distillation of his business experience, gained throughout 37 countries. It’s aimed at smart young people aspiring to leadership in business as well as those who run to lead complex organisations outside the business world. It might even help those who already hold leadership positions and are seeking a better understanding of trans-cultural leadership issues.

The skills of networking, public speaking and team building are covered in some detail. Emphasis is given to the importance of social responsibility and workforce diversity. Brown’s guide provides us with a valuable leadership toolkit, equipping the reader with the confidence to master the new rules of the game.

The leitmotif that runs through the book is that the old style of “business as usual” is no longer appropriate. In today’s fast-paced world, leaders must be sensitive to national and cultural differences – adapt and adopt – or the competition will have you for lunch.