Business Bulletin

My best business decision: Sue Stedman, founder, Sue Stedman Corporate Clothing

Jul/Aug 09 issue

With the recession looming, I took the decision to bring on board our first national sales manager. Previously, our sales function had been divided among the senior management team and the business had grown through word-of-mouth referrals. However, I felt that with a recession ahead we needed to be proactive not only in seeking new business in our core markets – namely the residential property and travel industries – but by branching out into new ones. Although increasing our headcount in difficult economic conditions was a risk, it has paid off and since the appointment we have seen a marked increase in converted business opportunities.

Sue Stedman, founder, Sue Stedman Corporate Clothing